aptiweb Apply for the pilot

Website readiness check · 12 questions · about 3 minutes

Is the website project ready to build?

Answer for the organisation the site is for: a client's, or your own. For each piece of the strategy, say how far along it is, and tick it when the agency is asked to make it. The report grades the answers by the rules aptiweb uses before it plans a single page.

Foundations

What the organisation sells, and why it

01Positioning

Who the organisation is for, what it offers them, and why it rather than the alternatives.

Done, in a document Discussed, but only partly Not at all

The agency is asked to make this

02Products and services

Everything it sells, with what each one is and who it is for.

Done, in a document Discussed, but only partly Not at all

The agency is asked to make this

03How the offer is grouped

The categories its products and services fall into, which become the sections of the site.

Done, in a document Discussed, but only partly Not at all

The agency is asked to make this

Core strategy

Who the site is for, and how it speaks to them

04Personas

The few kinds of people the site is for, each with what they need from it.

Done, in a document Discussed, but only partly Not at all

The agency is asked to make this

05Customer journey

How someone goes from first hearing of the organisation to buying, and what they need at each step.

Done, in a document Discussed, but only partly Not at all

The agency is asked to make this

06Mission

What the organisation is for, in a sentence or two everyone agrees on.

Done, in a document Discussed, but only partly Not at all

The agency is asked to make this

07Tone of voice

How it sounds in writing: the words it uses, and the words it avoids.

Done, in a document Discussed, but only partly Not at all

The agency is asked to make this

08Content strategy

What the site will say and publish, who writes it, and who keeps it current.

Done, in a document Discussed, but only partly Not at all

The agency is asked to make this

The website

What the site does, and what it holds

09Functionality

What the site must do beyond its pages: forms, bookings, accounts, search, a shop.

Done, in a document Discussed, but only partly Not at all

The agency is asked to make this

10Committed platforms

The systems the site must use or connect to, already chosen: a CRM, payments, bookings, email.

Done, in a document Discussed, but only partly Not at all

The agency is asked to make this

11Fulfilment

What happens after someone uses each feature: who receives it, where it is kept, what the person is told next.

Done, in a document Discussed, but only partly Not at all

The agency is asked to make this

12Site map

The pages the site will have, and how they are grouped.

Done, in a document Discussed, but only partly Not at all

The agency is asked to make this

We keep the answers and the report, never who you are: no name, no email, no address. The report gets a private link you can share. Privacy

Readiness report

Project risk: –

Red flag

Readiness by layer

The flags, and what each adds

In scope for the agency

How the rating is worked out

What to settle before building

The report's private link

Anyone with the link can read this report. Nobody can change it.

The answers behind it

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The aptiweb pilot

Work through the gaps with an agent team

aptiweb's agents work out the strategy from the business goals, plan every page and build the site, and stop for your sign-off at the gates you choose. Places in the pilot are offered in rounds.

Apply for the pilot

No report at that link.

The link may be mistyped, or the report is more than 12 months old and has been deleted.

Start your own check